Fifteen products.
A continuing evolution.
From hardware and IoT to marketplaces, HRTech and AI. Each case presents the problem, the product, my responsibilities and the available evidence.
Explore the journeyTekbox
Access and attendance control backed by the technical service that multi-site companies struggled to find.
Partner · Product, development and operations
Read the full storyProblem · solution · outcomes +
The problem
For companies with multiple sites, buying a controller did not solve the whole problem. Unreliable integration, setup and support led to downtime, unexpected costs and technical dependency.
The previous situation
Imported devices and disconnected applications were sold by suppliers focused on the initial transaction. Replacement was more common than repair, and dispersed locations were poorly served.
What we built
We developed and manufactured our own access controllers, integrated them with management software and provided installation, configuration, repairs and maintenance.
My contribution
As a partner, I worked across hardware design and manufacturing, software, production, installation and customer experience, connecting technical choices with each client’s operations.
Outcome
Our manufacturing and field support capabilities opened doors to organizations including John Deere. Scaling revealed the need to simplify installation and reduce dependence on our team.
Lessons learned
In B2B hardware, reliability, setup and ongoing support can differentiate a product as much as its technical features.
Why it matters
Tekbox laid the foundation for turning hardware, software and operations into products that were easier to deploy.
enPunto
Plug-and-play attendance tracking designed for multi-site deployment: connect the device to the internet from a phone and link it to an account.
Founder · Product & Business Lead
Read the full storyProblem · solution · outcomes +
The problem
Rolling out attendance systems across branches required costly infrastructure, specialist installation and ongoing support.
The previous situation
Each branch became a separate technical project, with local configuration and infrastructure that made growth difficult.
What we built
We created an IoT device connected to a SaaS platform, configured from a phone without complex local infrastructure.
My contribution
I founded the business and led product and business development, connecting hardware, software, manufacturing, distribution and customer needs.
Outcome
We reduced operational setup costs by 80% and reached more than 50 branches, 30 recurring clients and over 700 clock-in users across Argentina, Chile, Brazil and the US.
Lessons learned
The venture received recognition from FONSOFT, Tarjeta Naranja and Unión Industrial, placed second in a FIDE competition with 200 participants and ran a pilot with Adecco. Simplifying deployment was central to the value proposition.
Why it matters
The case connects engineering, commercial development and operations in a physical product with a recurring software service.
LeverMe / Smartfense
A platform that turned expert cybersecurity training into accessible, consistent and scalable corporate learning.
Partner · Product, brand and go-to-market
Read the full storyProblem · solution · outcomes +
The problem
Expert-led cybersecurity education was difficult to scale consistently across organizations.
The previous situation
Training depended heavily on individual specialists and sessions, limiting reach and repeatability.
What we built
We developed a corporate learning proposition that translated expert knowledge into a scalable digital experience.
My contribution
As a partner, I worked on the product proposition, brand, content positioning and go-to-market approach.
Outcome
The initiative later evolved into Smartfense under other teams, beyond the original group’s involvement.
Lessons learned
Turning expertise into a product requires clear positioning and a learning experience that can be repeated at scale.
Why it matters
LeverMe brought together product design, brand and business development in B2B education.
Count Retail Analytics / Semseye
Business intelligence for physical spaces: turning footfall into decisions about sales, staffing, advertising and location value.
International distribution partner · Product and business
Read the full storyProblem · solution · outcomes +
The problem
Physical retailers needed to understand customer traffic and its relationship to sales, staffing and the value of each location.
The previous situation
Sales figures alone could not explain visitor patterns, conversion or differences between areas and time periods.
What we built
We brought sensor-based footfall analytics and dashboards to physical retail, connecting movement data with commercial decisions.
My contribution
As an international distribution partner, I worked on the product’s business proposition and its application to local customer needs.
Outcome
We explored and validated use cases in stores and shopping centers, including traffic, conversion and staffing decisions.
Lessons learned
Data becomes useful when it changes a specific operational or commercial decision.
Why it matters
The work connected physical environments, analytics and a practical B2B proposition.
EsSalud Centro
A coordinated home healthcare and rehabilitation network that helped professionals expand their services and patients receive consistent care.
Concept, product and service design
Read the full storyProblem · solution · outcomes +
The problem
Patients and families had to coordinate providers, specialties and schedules themselves. Professionals also struggled to organize demand and expand their services.
The previous situation
Services were found, contracted and scheduled separately. Families carried the coordination burden while providers relied on manual administration.
What we built
I designed a home healthcare network with a unified request, scheduling and follow-up experience, coordinating the service around continuity of care.
My contribution
I developed the research, business model, service design, operational structure, brand identity and initial digital experience.
Outcome
The project reached a complete proposition and initial digital presence. It did not scale into an operating business, but helped validate a less fragmented service model.
Lessons learned
Value can come from coordinating people, time and incentives more effectively. Technology helps when it simplifies work for both customers and providers.
Why it matters
EsSalud demonstrates end-to-end value proposition and operational design, including when the core product is a service.
Enniot
Modular IoT infrastructure to help manufacturers turn existing products into connected services without starting from scratch.
Founder · Product strategy
Read the full storyProblem · solution · outcomes +
The problem
Manufacturers needed hardware, software, communications and digital experience capabilities to launch connected products. Building these from scratch increased cost, risk and time to market.
The previous situation
Connected products were developed independently, repeating integrations and leaving little reusable knowledge for the next category.
What we built
I conceived plug-and-play modules that separated the IoT layer from the final product, providing reusable configuration, telemetry and remote control.
My contribution
I turned the technical lessons from enPunto into a platform vision, created the company, B2B proposition, brand architecture and product strategy, and explored applications in appliances and other assets.
Outcome
The vision resulted in an architecture, identity and use cases while connected homes were still emerging. enPunto became an example of a broader technological capability.
Lessons learned
I moved from a vertical product to reusable modules, integrations and models that other products could adopt.
Why it matters
Enniot shows how lessons from one product can become a platform for new businesses.
enGuardia
Accurate time tracking and pickup authorization to protect childcare providers’ revenue while reducing friction for families.
Venture Creator · Product and brand
Read the full storyProblem · solution · outcomes +
The problem
Unbilled extra minutes and delayed pickups by alternate caregivers created lost revenue, administrative work and stress for families.
The previous situation
Time was recorded manually and authorizations depended on calls, emails or documents. Each exception consumed staff time.
What we built
We designed a solution to track actual attendance and associate several authorized adults with each child through biometric identification.
My contribution
I identified and validated the problem with childcare providers, adapted enPunto capabilities and defined the proposition, business model, experience, identity and positioning.
Outcome
The proposition was tested with prospective customers and reached a clear product and brand definition. It did not become an independent operation.
Lessons learned
Recording attendance was a feature; protecting revenue and simplifying pickup authorization were the reasons to buy.
Why it matters
enGuardia demonstrates adapting existing technology to a specific, clearly communicated business problem.
Educando Market
A mobile marketplace to help families discover and compare educational options and connect institutions with interested people.
Product · Market research · Business model
Read the full storyProblem · solution · outcomes +
The problem
Educational options were plentiful but fragmented and difficult to compare. Institutions also struggled to reach the right families.
The previous situation
Families pieced together options through search engines, recommendations and individual contacts, while institutions competed for visibility independently.
What we built
We designed a mobile marketplace with discovery, filters, comparisons and contact flows for educational institutions and services.
My contribution
I interviewed families and institutions, assessed market size, built the business model and used that evidence to define the value proposition, product flows and mobile prototype.
Outcome
The project reached a sized market opportunity, defined business model and mobile prototype. It did not become a scaled marketplace operation.
Lessons learned
Interviews, market sizing and a business model must translate into specific product decisions that improve the match between supply and demand.
Why it matters
Educando Market covered the journey from market research to a tangible marketplace proposition and mobile experience.
Soko Marketplace / Forterra
Connecting technology, billing and logistics in a supermarket marketplace whose fragmented operations were preventing reliable order fulfillment.
Development Coordinator · Product Owner
Read the full storyProblem · solution · outcomes +
The problem
Disconnected systems and processes made it difficult to deliver supermarket orders accurately and on time.
The previous situation
Marketplace, ERP, billing and logistics workflows were fragmented, creating manual work and operational incidents.
What we built
We connected the commercial and operational systems and reorganized the processes supporting order fulfillment.
My contribution
I coordinated development and product ownership across business stakeholders and technical delivery, prioritizing operational continuity.
Outcome
We recovered critical ERP workflows within a few months and stabilized the marketplace’s operational processes.
Lessons learned
Operational product decisions require understanding dependencies across systems and teams, not just the visible customer interface.
Why it matters
Soko demonstrates product and engineering coordination in a complex business operation under pressure.
Oratrex
A mobile app for discovering events, secure QR entry and verified ticket resale through blockchain NFT transfers.
Product · MVP Lead at Novolabs
Read the full storyProblem · solution · outcomes +
The problem
Event ticketing needed to connect discovery and access with verifiable ownership and secure resale.
The previous situation
Purchase, access and resale were separate experiences, making ownership verification and transfers harder to manage.
What we built
We built a mobile experience covering event discovery, purchase, wallet, QR entry and verified NFT ticket transfers.
My contribution
At Novolabs, I led the product and MVP work, aligning the user experience, scope and technical delivery.
Outcome
The product managed more than 5,000 tickets and later evolved toward smart ticketing.
Lessons learned
A technical mechanism creates value when it makes a familiar customer journey simpler and more trustworthy.
Why it matters
Oratrex connected discovery, mobile product delivery and a physical event experience.
Talent Booster
A talent management system turning Fresh People’s methodology into better conversations, goals and development decisions for managers and HR teams.
Product Lead · Interim CPO
Read the full storyProblem · solution · outcomes +
The problem
A people development methodology needed a consistent product experience to support managers and employees in their day-to-day work.
The previous situation
Conversations, goals and development activities lacked a shared operational foundation.
What we built
We built a talent management product covering feedback, one-to-ones, impact objectives and development plans.
My contribution
I helped shape the MVP and subsequently took on Product Owner and interim CPO responsibilities, coordinating priorities, the team and delivery.
Outcome
The product became an established operational platform and a common foundation for conversations, objectives and development.
Lessons learned
Translating a methodology into software requires clarity in both the product model and the habits it supports.
Why it matters
Talent Booster connects product leadership with organizational practices and everyday adoption.
Talent Bakery
A platform turning training needs into an actionable plan, matching learning to each profile, controlling costs and supporting FUNDAE subsidies.
Product and Delivery Lead
Read the full storyProblem · solution · outcomes +
The problem
Enterprise training required coordination across individual needs, available courses, budgets, approvals and administrative requirements.
The previous situation
Disconnected tools and manual work made it difficult to build and manage a coherent training plan.
What we built
We built a platform combining needs assessment, learning recommendations, a course catalog, budgets, approvals and FUNDAE management.
My contribution
I led product and delivery, aligning the enterprise’s operational requirements with the user experience and implementation.
Outcome
The platform supported training operations for an international construction company.
Lessons learned
Enterprise learning products must connect recommendations with the controls and administrative processes needed to act on them.
Why it matters
Talent Bakery demonstrates translating a complex organizational process into a coherent digital product.
Booster Agent
An AI coach helping managers when they need to act: preparing conversations, giving feedback and turning learning into better habits.
Product · Conversation design · Prompt engineering
Read the full storyProblem · solution · outcomes +
The problem
Managers needed context-sensitive support at the moment of having a conversation or making a people management decision.
The previous situation
Advice and learning materials were often disconnected from the tools and situations where managers worked.
What we built
We developed a conversational coach integrated into everyday work channels, supporting feedback, one-to-ones and practical follow-through.
My contribution
I worked on product design, conversational experiences and prompt engineering, connecting management practices with AI behavior.
Outcome
The agent reached three work channels: Slack, Teams and Google Chat, and evolved toward a more agentic approach.
Lessons learned
Useful AI support depends on context, timing and actionable guidance, as well as the quality of the underlying interaction.
Why it matters
Booster Agent connects applied AI with real management habits and the tools teams already use.
Booster AI Insights
Personalized assessment and training that turns AI literacy into visible, actionable capabilities adapted to each role.
Product · Program · Operations · Training
Read the full storyProblem · solution · outcomes +
The problem
Organizations needed to understand employees’ AI capabilities and translate that understanding into relevant development actions.
The previous situation
Generic training did not show how people applied AI, where judgment was needed or how learning related to their roles.
What we built
We designed assessments, dashboards and learning paths across mindset, skills, judgment and impact, adapted to roles and levels.
My contribution
I lead product and program work, designing assessments, content, videos and learning paths, alongside tutoring and practical AI training.
Outcome
The product and training program are undergoing validation, with the aim of making capabilities and development needs actionable.
Lessons learned
AI literacy requires practice and judgment in real work, supported by evidence of progress rather than course completion alone.
Why it matters
Booster AI Insights brings together product, data interpretation, learning design and hands-on training.
This project is evolving. The case study will be updated as it progresses and further results become available.
Booster AI Selection
An application showing how candidates work with AI and helping compare their capabilities with the actual demands of a role.
Product · Development · Operations
Read the full storyProblem · solution · outcomes +
The problem
Hiring teams needed evidence of how candidates use AI in practice and a consistent basis for comparison.
The previous situation
General statements about AI knowledge did not establish how well a candidate’s capabilities matched a specific job.
What we built
We built a workflow connecting job descriptions, assessment criteria and candidate evidence, supporting human hiring decisions.
My contribution
I worked from interviews and product definition through development, production delivery and ongoing operations.
Outcome
The application is active in production and its AI capability assessment continues to evolve.
Lessons learned
Assessment becomes more useful when criteria are explicit and tied to real responsibilities, while people retain decision-making responsibility.
Why it matters
Booster AI Selection turns an emerging hiring need into an operational product with clear criteria and comparable evidence.
This project is evolving. The case study will be updated as it progresses and further results become available.